Does Microsoft's acquisition of Activision Blizzard make good business sense?

Microsoft's deal to acquire Activision Blizzard makes good business sense within a rapidly changing landscape in the gaming industry. Activision has the content necessary to generate engagement and revenue for Microsoft's move into cloud gaming. But the deal could be derailed by workplace culture issues at Activision and face regulatory blowback.

Could Microsoft allow Activision Blizzard to sell games?

In theory, Microsoft could simply allow Activision Blizzard to continue business as usual and throw a few games from A-B’s back catalog on its Game Pass service to entice subscribers. That has traditionally been Microsoft’s approach to games-industry M&A.

Are Activision Blizzard scandals a challenge to a $68 billion merger?

Archived from the original on January 20, 2022. Retrieved January 20, 2022. ^ Stewart, Ashley. "Leaked messages from Microsoft employees show that the scandals at Activision Blizzard are going to be a huge challenge to their $68 billion merger". Business Insider. Archived from the original on March 25, 2023. Retrieved March 25, 2023.